Sam has an extensive background in strategic communications and event marketing, designing and implementing campaigns for high profile events including All Blacks test matches, the New Zealand International Sevens and Jonah Lomu’s testimonial game at Twickenham.
He led the marketing campaign promoting Japan’s bid to host the 2011 Rugby World Cup, which laid the groundwork for the ultimately successful bid for the 2019 tournament, thereby becoming the first Asian host nation.
Sam has won a number of national awards and is a regular keynote speaker at conferences in the UK, Australia and New Zealand. He was Conference Chair for the 2019 Society of Local Government Managers Communications and Engagement Forum and is chairing the Communicating for New Zealand conference in March 2020.
In 2017 he was responsible for developing the nomination which saw Masterton crowned New Zealand’s Most Beautiful City and led a digital engagement project for the Bay of Plenty Regional Council which resulted in two major awards: ALGIM’s 2019 Supreme Council Website and Most Improved Council Website.
Sam is a specialist in crisis communications and emergency management and has also worked as a rugby consultant and match commentator for the BBC and was Chairman of the National Basketball League for eight years.
Catherine has overseen communications for a range of businesses including New Zealand Rugby and Sport New Zealand and has managed events, festivals and a number of community engagement projects, working alongside organisations such as Wellington City Council, Zealandia, Destination Wairarapa, Pukaha Mount Bruce Wildlife Centre and Business Wairarapa.
She believes in creating beyond unique experiences which became apparent when she headed up the highly-successful 2011 Rugby World Cup activity in the Wairarapa, prompting CEO Martin Snedden to pay a personal tribute to her work in his book ‘Stadium of Four Million’.
Catherine began her career in the UK music industry and has also worked as a secondary school teacher, including senior management roles in a number of schools. She has continued to work in the education sector as a communications and crisis media consultant.
Awarded a New Zealander of the Year Local Hero medal for her contribution to the community, Catherine is a member of the Institute of Directors and is currently Trustee of Wellington Free Ambulance, Director of Central Districts Cricket Association and Wellington Rugby Football Union, and Trustee of Greytown Trust Lands Trust.